“At finmid, our mission is to help every business access the capital it needs. But our approach might surprise you. How do we bring back the relationships that made banking work for so long? With just a few lines of code, finmid enables any B2B software platform to offer financing to its customers, building on existing relationships with restaurants, retailers, and traders to fuel its business growth”, says Max Schertel, Co-Founder of finmid.

Alexander Talkanitsa, Co-Founder of finmid adds: “Traditional banking will no longer be the primary source for business financing. Banks still have the largest pool of capital but struggle to deploy it efficiently. It’s time for a new way of banking. We believe B2B software platforms are the future distribution channel for financial services as they have relationships with thousands of businesses. Moreover, these platforms have access to real-time data, enabling streamlined user interactions. By leveraging the extensive reach, data insights, and relationships these platforms maintain, alongside financial capital, we're looking at a modern way of business financing.”

Leading global platforms like Wolt, Safi, and many others are partnering with finmid

Banking is one of the oldest and best business models known to man. What happens when any B2B software platform can start acting as a bank and simply turn on financial offerings for its customers? Let’s illustrate it with two examples:

Imagine your favourite local Italian restaurant: the owner, eager to upgrade the kitchen, faces the dilemma of using personal funds due to prolonged approval processes with their bank. Restaurants and cafes have long been underserved by banks and, combined with fluctuating cash flows, finances can be a tremendous source of stress.

In 2023, Wolt partnered with finmid to enhance their merchant support, introducing 'Wolt Capital,' an easy cash advance feature to support their merchants.

“Overall, my experience with Wolt Capital has been very positive, and I'm thankful for the support it's provided to my business. The flexibility and the quick, efficient process make it a valuable financial tool for entrepreneurs like me”, says one of Wolt’s merchants, Nezir Giray, Owner at Five Sons Oy.

Vincent Huang, CPO at Wolt, says: “We're constantly looking for ways to support our merchant partners and help them succeed. Together with finmid, we’re able to provide easy and flexible access to additional financing - helping our partner develop their businesses, or have a safety net during tough times. The feedback we have received has been extremely encouraging, and we’re excited to see what kind of value we can create with the program moving forward.”

Rishi Stocker, CEO of Safi, says: “With finmid’s embedded B2B payments solution, we can provide financing that works seamlessly for our customers. It’s the experience we strive for on our platform.”

Ophelia Brown, Partner at Blossom Capital, says: “You don’t need banks to offer financial services, and in many ways, they aren’t well-positioned or set up to support the next generation of small & medium businesses. Lengthy approval processes, low approval rates, and high fees are some of the challenges businesses face today in dealing with their banks. Yet, offering financial services is a highly profitable business case. We believe every B2B software platform needs to think about how to leverage financial services to serve better and retain their customers, as well as increase their margins to stay competitive in the long term. The most innovative & forward-thinking businesses in Europe are already doing so. And finmid is the best partner they can get to do it successfully.”