finmid partners with FruPro to launch FruPay

We’re thrilled to announce our partnership with FruPro, one of Europe’s leading digital fresh produce B2B marketplaces, to launch FruPay. FruPro enables growers to expand their network and earning potential by connecting and trading with new wholesalers, retailers and importers.

The fresh produce industry has long been a cornerstone of global trade. However, managing payment processes efficiently and securely remains an age-old challenge. “FruPay represents a paradigm shift in the fresh product industry, addressing the longstanding pain points that have hindered business growth and stability for years,” said FruPro CEO & Co-Founder Oliver Morley-Fletcher.

Powered by finmid, FruPay enables fast payouts to suppliers through the FruPro marketplace. Suppliers get paid within 48 hours of invoicing, mitigating collection risks and providing immediate liquidity for inventory management and operational scaling. Buyers can also access extended payment terms, aligning purchases with revenue generation.

“From our perspective, FruPay is an essential part of our business model and proposition. finmid directly supports us to revolutionise our industry and is underpinning our growth as a platform” said Morely-Fletcher.

We look forward to seeing growers and buyers connect and trade more efficiently on the FruPro platform!

- the finmid team

Read more about finmid's B2B Payments

Watch now to learn more about FruPay